Reggie, a 32 year-old construction worker, is a single father.  He lost his wife to cancer soon after their daughter, Sierra, was born.  He feels fortunate that he owns a home.  More than half of those in Reggie’s income bracket live in mobile homes.  When Reggie is not working, caring for his beautiful daughter, or… Read More

Mac and Janice live in an affluent neighborhood.  About half of those who comprise the “In Style” group choose to live in upscale townhouses.  Mac and Janice are professionals with an income that exceeds $72,000 annually.  They each are computer savvy, and use the internet daily for research, to track investments, and to shop.  They… Read More

Tim Emerson’s family represents a typical “Salt of the Earth” lifestyle group. Tim drives his pick-up truck to work, and uses his Harley for pleasure. Susan uses her SUV for grocery shopping and transporting their kids and friends to various activities.  The Emerson’s are reliable and hard-working people. They have two pets, a dog and… Read More

Mark and Paula, are 41 years old.  They moved into their new home a couple of years ago. They have decided to add on to their home.  Mark and Paula represent about 5 percent of the residents in Bartow county.   They spend much of their time remodeling their home and caring for their lawn and… Read More

The Andrews family represent another of the demographic groups which reside in Bartow county. “Young Aspiring Families,” are married couples and single parents with children. They comprise 7 percent of Bartow’s population. The median age of those occupying this group is 30.5 years old. Half of them own their own home, and the other half… Read More